Download Images From Facebook Ads Image Library

Looking at the best Facebook ad examples is one of the fastest ways to learn most Facebook advertising.

In addition to learning what your competition's doing, yous'll also get an overview of the latest design innovations and best copywriting hacks used by height brands.

That's a real treasure breast waiting to be uncovered.

When working on new Facebook advertising campaigns, I've made information technology a habit to ever check out what other companies are doing. I've also taken screenshots wherever I come across an inspiring example of Facebook ads.

If you're looking to create successful Facebook and Instagram advertisement campaigns, take a look at these elevation Facebook advertisement examples from successful brands.

Tip: In improver to having the best advertizement creatives, make certain to also become your Facebook ad campaign structure right.

💎 2021 update! 💎

This year, when browsing the Facebook Ad Library for the best new static Facebook ad creatives, I noticed several trends: a bold use of color and text as well equally a more creative and fun approach to visual communication.

Here are the peak 5 trends in Facebook ad creatives in 2021:

All summit brands use a mix of video and static ad creatives.
Advertisers create all their ads in 2 formats: for the feed and story placements.
At that place's been a shift towards more colorful ads, introducing more flexibility in regards to the make CVI.
Many brands use automation tools to customize ads for specific locations or products groups.
After Facebook removed the 20% text limit, more brands opt for large bold typography with text covering upwardly to 90% of the visual.

The following 15 Facebook ad examples characteristic the all-time static advertizing creatives from some of the world's leading brands. Hope yous'll find some inspiration for revamping your own advertizing creatives!

If you're working on eCommerce ads, see more examples here: eCommerce Ads in 2021 & 20 Advertizement Examples.

P.S. in instance you'd like to create Facebook ad visuals easy and fast, check out Canva and their special features for just this chore.

canva design tool

#ane Gorillas

In 2021, the grocery delivery ups sprung up like mushrooms after rain. They all advertise pretty much the aforementioned bulletin: Go your groceries delivered in ten (or xv) minutes.

This ad example by Gorillas is exemplative of several design trends: centre-catching colors, bold typography, and a locally customized messaging.

#two Nike

Compared to deadening production photos on white groundwork (which Nike is also heavily advertising), this artistic will attract much more than attending in the Facebook feed full of photos and news articles.

If you're creating ads for an eCommerce make, test showcasing your products on a colorful backdrop instead of a manifestly white background.

#3 Canva

This Facebook ad by Canva manages to include 2 product screenshots AND a headline AND a CTA push. Props to their designers.

canva pro ad 2

#four Spotify

Spotify has been using colorful illustrations in their ad visuals for years, and so they're rather leading a trend than post-obit it. In 2021, more brands have connected with designers to create custom illustrations to be used in social media and advertizing visuals.

Every bit a fan of beautiful illustratorial work, I consider such ads to accept a positive effect on the long-term make perception, even if they may non perform as well CPA-wise as more patently and straightforward creatives.

#5 Restream

Restream's advertisement comprises several visual trends: 3D illustrations, gradient color schemes, and bold typography. Moreover, the ad copy is brusque and straightworward, highlighting the tiptop features and benefits of the product.

Discloser: I am currently working with Restream on their Facebook ad creatives and campaign management.

#6 Bolt

The advertising squad in Bolt is one of the virtually performance-oriented that I've encountered, so checking their ads is a good fashion to uncover the latest Facebook advertising hacks and trends.

Bold typography, emphasizing relevant numbers, and customizing the ad to the location that they're targeting help to attract the viewer's attention every bit well as make them click and download the app to get the deal.

#seven Klarna

If you want your Facebook ad to feature a photo, endeavor applying it within a geometrical shape and adding some colorful background. Much more visible and efficient than a basic picture.

#viii Starbucks

Similar to the Nike ad in a higher place, Starbucks is placing their products on backdrops bursting with colour. That's been a strategy used past the coffee brand for several years already, and so something nearly it must work.

#9 Squarespace

This text-only ad past Squarespace inspired me to test a similar aesthetic arroyo with several of my clients. In most cases, ads with heavy text performed surprisingly well.

Now that Facebook is not disapproving text-heavy ads anymore, it is worth testing a simple ad with colorful background and well-chosen assuming fonts. Add some emojis, highlighted words or illustrations to make your advertising more interesting.

#ten Revolut

Opposite to near advertisers avoiding dark creatives, Revolut's going against the period.

However, I'd recommend to first test dark-shaded ads against light and colorful ones and only doubling down on those in one case you see that they perform well. In my feel, light-backgrounded and colorful ads outperform very dark creatives.

revolut fb ad

#11 Snickers

If y'all're advertizing to millennials and even younger audiences, check out what Snickers is doing with their ads. The creativity of their creative agencies seems to exist boundless. Or maybe they just ate a Snickers…

#12 Gorillas

Some other strong Facebook advertizement example by Gorillas, this fourth dimension centering the visual around number 10 – this is how much it'southward supposed to have to become your groceries delivered.

#13 VanMoof

There are three things that make this ad rather smart: the employ of strangely positioned bike, light colors, and customized location in the in-image headline. As a combination, I'd assume information technology performs rather well for them.

#14 COS

Sales ads exercise non accept to await inexpensive. COS has constitute a way for to get their -50% sales promotion across in a simple and arguably stylish way.

#fifteen McDonald's

We'll end the 2021 ad example showdown with an ad by McDonald's. Kickoff of all, offering to give annihilation away for free e'er gets people clicking. But also, the 3D typography and custom illustrations make the advertising expect much nicer than a photoshopped burger picture would.

Colors, illustrations, assuming typography… What a 2021-trendy ad.

🎈2020 update! 🎈

To keep this article from condign too heavy to load, nosotros added 18 new Facebook ad examples from 2020 to another page. Bank check them out here.

⭐ 2019 update! ⭐

We've added twenty new screenshots and GIFs of Facebook ads on top of the 142 examples shown already.

Looking for Instagram ad examples instead? Here are 84 best Instagram ad examples and twoscore proficient examples of Instagram story ads.

As you piece of work through this article, you volition:

Have a amend sense of what's working
Have many new ideas for improving your Facebook ads
Experience inspired to ready new types of advertisement campaigns

How to find Facebook ad examples?

If the 162 advertizing creatives showcased in this guide are not plenty for you or you desire to see more ads from a specific make, you can easily do it.

In 2019, Facebook released their Ads Library to create additional transparency around the ads any specific Facebook page is promoting.

You can type in any make name and pick a location to see what ads they're running.

See which ads the Facebook pages are running

Truth be told, I've tested out the Ads Library on many occasions and seen that but a fraction of all the alive advertisement creatives are visible there (when comparison to the ads I know a brand I'thousand working with is running or the ads I've been shown past specific brand in my Facebook Feed.) But hey, it's better than nothing!

Also, AdEspresso used to have an Ads Gallery that showed thousands of Facebook advertizing creatives. As of July 2019, they take closed it down.

All of the Facebook ad examples that you see here are original screenshots from my Facebook feed or from the Facebook advertising audits I've done, AdEspresso Ads Gallery and Facebook Ads Library. These Facebook ads' size is usually 1200 ten 628 pixels or 1080 10 1080 pixels for square creatives.

Read more: The All-time Marketing Books of All Time

NEW 20 Facebook ad examples, 2019 edition

#ane: DoorDash

doordash ad

It's a growing tendency to run creative Facebook ads

#ii: At-home

calm app ad

A good case of creating trust in the brand

#iii: Oatly

It's a mail, really, simply Oatly's copywriter is amazing

#iv: Blueprint Pickle

design pickle ad

Test video ads on top of running static ads

#5: Commodities

One of the recent creatives we tested in Bolt

#vi: Mailchimp

MailChimp's ad definitely catches the center

#7: Finnish Design Shop

finnish design shop ad

Include production prices when advertising your online store

#viii: Slack

Slack's advertizing emphasizes their app'southward benefit

#9: Hired

Hired uses Facebook ads to increase their report'south attain

#10: PayPal

paypal facebook ad

Place the most important copy in the advert image

#11: Lyft

lyft video ad example

This video ad past Lyft tells a quick relatable story

#12: Blinkist

Test carousel ads in addition to single image ads

#13: Ben & Jerry's

ben & jerry's

Sometimes, a high-quality product prototype may work well

#14: Holini

holini facebook ad example

What makes this advertisement so good:

Did you notice the "? link" in the ad copy? Calculation an actress link for people to click on tin can increase your Facebook ad's CTR. + Holini's likewise smart about their ad design – utilise a custom colour filter to turn whatever stock prototype into a branded image.

#15: Intercom

Intercom's ad looks like a website CTA – prissy idea

#16: Shopify

Shopify'southward advertizing image is a natural extension to the copy

#17: The New York Times

nytimes ad

You can actually place a lot of copy in the advertisement epitome

#18: Asana

Asana ad

Asana's ad mentions a quantifiable do good of their product

#19: Starbucks

starbucks ad

This branding ad is sure to catch the heart in news feed

#20: Warby Parker

warby parker ad

Promote a soft sell (e.g. a quiz) before direct a sales offer

When browsing for new ad examples for the 2019 update, I noticed a few things:

An increasing number of advertisers are running video ads – of all the brands I checked out in the Facebook Ads Library, 9/10 had video ads running.
Instagram Stories placement is still strongly underused – while Facebook has told that Stories volition before long accept more views than regular Instagram posts, only iii/10 advertisers had portrait-format Instagram Stories creatives.
The best practices haven't actually changed – while there's a growing trend in colorful and "cocked" ads, the chief hacks have remained unchanged: add re-create in the advertizing image, proceed it short and catchy, have a clear phone call-to-action, and and then on.

142 Facebook advertizing examples, 2018 edition

#i: MOO

MOO's Facebook advertizing is ???

What makes this advertizement so good:

The bright Facebook ad design immediately catches people's attention + the ad's headline says clearly what it is they're selling. When creating Facebook advertising images, information technology's always a good idea to employ an original photo or animation – it's an easy fashion to catch people's attention and show off your branding.

#two: Pipedrive

Utilize a CTA in the ad image

What makes this advertisement so skillful:

The in-image copy makes certain the most of import re-create gets immediately seen + a CTA button hints people tin click on the ad. Pipedrive's SaaS Facebook advertizement also makes it easy to understand what product they're selling – it'southward made loud and articulate in the ad paradigm, main text, headline, and link clarification. (Look at it as an interesting utilise of repetitive yet efficient messaging.)

#3: MindTitan

Employ a carousel advertisement to tell a story

What makes this advertizement so adept:

This ad case uses the carousel format that lets you lot add up to 10 images into a single ad (the perfect style of showcasing your products / telling a story) + the ad's design has an centre-communicable contrast to information technology. You tin use Facebook carousel ads to tell a story, showcase your products, or listing the benefits to customers (every bit MindTitan'southward ad does).

Full disclosure: MindTitan'south one of my clients ATM.

#four: PayPal

Utilise icons similar PayPal

What makes this ad then good:

The icons help to convey the bulletin and make PayPal's ad a little more engaging, leading to lower Facebook ads toll. A common line between great Facebook ad examples is their masterful use of colour and minimal design.

#5: Canva

Canva's advertising image is simple yet fun

What makes this ad so good:

Canva's ad is fun and elementary at the same time. When you retrieve about your Facebook feed, it's unremarkably filled with photos. Using a white colourful Facebook ad blueprint helps to get your ad noticed.

#6: Shopify

shopify ad

Share content instead of selling

What makes this advertising so good:

Not all Facebook ads are focused on sales. This instance past Shopify is using Facebook to share their blog content and increase brand awareness.

#7: Autopilot

Autopilot created a stunning carousel ad

What makes this ad so proficient:

Autopilot ad is a great instance of SaaS marketing done correct. The text lists their product's benefits while the carousel's images showcase their product views and features. Every bit a result, this Facebook ad informs the viewer about Autopilot'south product even before they visit the website.

#8: Zendesk

100% minimal ad

What makes this ad so adept:

The hit minimalism of this advertizing makes certain people will immediately realize what the production and offer (Try Zendesk Chat) are about. This ad would make for a slap-up remarketing advertisement for people already familiar with the brand.

#9: Google

use a video inside a carousel ad

What makes this ad and then skilful:

Did you know you can besides add videos to your carousel ads? I've seen this arroyo work well for SaaS Facebook ads as it makes an otherwise wearisome product screenshot come up to life.

#10: GoPro

Offer a trade up

What makes this advert and then practiced:

If you've recently launched a new product, you could create a Facebook Custom Audience and advertise it to the existing client base. How to get them to buy your newest product – offering a trade-upwards similar GoPro.

Read more: How to Set Low-budget Facebook Advertisement Campaigns on Your Own

#11: Hootsuite

Make a limited time offer

What makes this ad and then good:

Limited-time offers create a sense of FOMO and make people act quicker (= more signups in a smaller timeframe). When advertising limited-fourth dimension offers, make certain your entrada upkeep's big enough to quickly reach all your audience members.

#12: Teabox

Teabox facebook ad example

Run a countdown campaign

What makes this advertizement so good:

Teabox'south Facebook video advert case tells a story while also informing people about their upcoming sale. Presale countdown Facebook ads are a not bad way to build upwards some hype and get people to salvage the date.

#thirteen: Leadpages

Leadpages ad

Mention the numbers

What makes this advert so good:

If you lot've got some impressive numbers up on your sleeve, why not share these in your Facebook ad. From the no. of users to the no. of people benefitting from your production, mentioning them helps to create more trust in your brand.

#14: OptinMonster

OptinMonster

Utilize visual cues

What makes this ad so good:

OptinMonster'southward Facebook ad instance gives a visual inkling to the do good of their product. This advert certainly defenseless my attention.

Tip: if you're doubting betwixt multiple image options, you can always do some Facebook A/B testing to find out what works best.

#15: AWeber

Supercede a sales message with a survey

What makes this ad and then proficient:

This Facebook advertizement isn't trying to sell you anything. However, information technology'southward asking people to take a fun survey and to submit their email to get their results. In the long term, this Facebook ad is bringing in many new email marketing leads – another interesting way of using Facebook ads as a PPC channel.

#xvi: Taxify

Use custom design elements

What makes this advertizing and then skillful:

Instead of using stock images or screenshots, you can utilise design tools like Illustrator and Sketch to create an more than visual representation of your production. If you consider how crowded Facebook newsfeed is with photos, using a custom pattern volition assistance you become higher CTRs. And using speed lines wouldn't injure, either.

Full disclosure: Taxify'southward ane of my clients ATM.

#17: Cobiro

Use the halo of big brands

What makes this ad so expert:

Cobiro's Facebook ad is mentioning two well-known brands and fifty-fifty using Google AdWords' logo. The reason this works is that people volition experience more positive about this small brand as they like the bigger brands mentioned.

However, exist conscientious with using other brands' logos in your ads – you actually need their permission to do so.

#18: IKEA

Staightforward = efficient

What makes this ad then good:

The next time you need to announce your sales, instead of creating a complex ad image, only lay your message out on a blank colourful background. IKEA's Facebook ad is stunning in its simplicity and efficiency.

#19: Lyft

Try offering guarantees

What makes this ad then good: Well-called contrasting colours + straightforward in-epitome text. In improver, Lyft's advertizement copy explains their offer more in detail for those interested.

#20: Soylent

Advertise good-looking lists

What makes this advertizing and then practiced: Soylent's listing all their product'south benefits in the advertizement re-create. Yous besides can use emojis and symbols to add special characters in your advertisement copy.
Here are some to get y'all started: ➕ ➡ ✓

#21: GitHub

Github

The perfect gradient ?

What makes this advert and then skilful:

This Facebook advertising example by GitHub is one of my favourite latest finds. Perhaps information technology's simply me, but I find the slope background perfect.

Read more: Instagram Ad Design and Copy – The Beginner'due south Guide (2018 Update)

#22: SUMO

sumo ad

Retarget past users

What makes this ad so good:

This advertizement looks similar it's function of a Facebook retargeting entrada promoting the the product to people who already tested SUMO'due south products. If you're able to create remarketing audiences of at least 100 people, it's worth setting up a dedicated advert campaign.

#23: Venngage

Include the twelvemonth for relevancy

What makes this advertizement so good:

This Facebook advert is sharing an industry report. But before people can download information technology, they're asked to submit their email address. + Mentioning the year of your content helps to show information technology's relevant At present.

#24: Drip

Drip facebook ad

Use images with happy people

What makes this ad so adept:

In add-on to mentioning the magical word Free, this Facebook ad example past Drip features a happy-person-photograph. All things considered, people will feel more than positive nearly the offer and associate the email course with positive results. A like approach would also work well in Instagram campaigns.

#25: Asana

Brilliant colours catch attending

What makes this advertising and so good:

I've always been a huge fan of Asana'due south colourful Facebook ads – they catch your attention right then and there. When designing your Facebook ads, put information technology some extra endeavour every bit your ad's image is arguably its most important element (it's the beginning thing people will find).

#26: Allsaints

allsaints ad

Place your sales offer'southward copy in the ad image

#27: Happy Socks

happy socks facebook ad

Annunciate a discount offer

What makes this ad so good:

Instead of only promoting their product, Happy Socks is adding a pocket-sized disbelieve to their offer, making information technology a lot more attractive to potential buyers. A similar advert could also be used every bit a remarketing advertisement – if a website company didn't make a purchase on their outset visit, you tin can offer them a disbelieve to incentivize them to render.

#28: Inkbox

Mention what's important to your users

What makes this ad and then good:

This Facebook advertizement copy delivers only the about of import data. All the same, Inkbox's advertizing text shows that they've perfectly understood their production's key benefits for the customers.

#29: Adobe Stock

Include your logo in the ad image

What makes this ad so good:

Another easy way to add a layer of branding on a stock photo is to darken the background epitome and place your logo over the image. This style, you'll also increase people's awareness of your logo.

#thirty: Cleanly

Evidence the "good" and "bad

What makes this ad and so good:

This Facebook ad reminds people of a mutual problem and offers a amend solution. Using the "bad" and "adept" comparison is a simple way to show people why your production's beneficial to them.

#31: Hired

Write actionable advert copy

What makes this advertizement so good:

Hired's Facebook ad example's copy is actionable and tells exactly what people volition get as they click on the ad.

#32: Kissmetrics

A perfectly symmetrical carousel ad

What makes this advert so good:

This Facebook advertisement instance is all about the client – you. "Get, keep, abound…" and other actionable verbs explain the products' benefits. + the carousel'south symmetry is just spectacular.

#33: New Scientist

Offering a free/paid trial menstruum

What makes this ad so good:

When selling subscription services, yous might desire to first offer people a free or discounted trial catamenia. One time they're happy with what they see, you lot can upsell.

#34: Bloomberg Business

example of app install ad campaign

Instance of a mobile app ad on Instagram

What makes this advertizing so good:

This example is a little flake different from the residual as it'southward a Facebook app install ad.

One of the all-time practices when promoting a mobile app is to include the name of your app in the ad prototype. Moreover, to make information technology articulate to people it'southward an app, advertisers tin can include the App Shop icons in the design.

#35: Amazon

This could work in remarketing

What makes this advert so good: While this Facebook advertisement has a really strange headline, it could serve well as a remarketing ad for people interested in this item production or other toys.

#36: Foursquare

Bear witness how your product works

What makes this ad and then good:

Here's some other great example of Facebook carousel ad done correct. Square is using the carousel's cards to explicate how their production works.

#37: HubSpot

This Facebook advert by HubSpot is a good case of the latest tendency: placing the logo and simple text on a solid-colour background.

hubspot facebook ad

Make your discount offer visible

What makes this ad then good:

The best way to inform people most a discount is to place the -10% sign in the Facebook advert image. Overall, using numbers in your Facebook ads is ever a adept idea.

#38: Heap

Use plainly text equally ad image ?

What makes this ad so good:

Heap'south Facebook advert is another expert example of namedropping. One manner to explain your new product to people is via another production they already know.

#39: Grammarly

Offer something unconventional

What makes this advertising so skilful:

Grammarly'southward Facebook ad makes a big promise: "Your Life'southward About to Change." Using this re-create in the headline is certain to spark many people's curiosity.

#40: Google

Brand it about YOU

What makes this ad so good:

Google's Facebook ad is not really almost their products. It's well-nigh YOU. When creating ads, call up about your customers instead of your product. What's the unique value you can add together to their lives?

#41: Dropbox

dropbox ad example

Create trust with numbers

What makes this ad so proficient:

This Facebook ad mentions the size of Dropbox's user base. If 90k people are already using it, it must exist pretty good, right? When y'all've caused enough customers, you can examination a like approach.

#42: Adidas

Adidas's advertizement is simple still attractive

What makes this advert so good:

Here's a great example of how to showcase your product in a simple yet creative way.

#43: Inbound.org

Combine B&West and colour

What makes this advertising and then skilful:

This Facebook advertisement case is noteworthy for 2 reasons: Starting time, how many Facebook ads have yous seen that combine black-and-white with vivid colours? 2d, the advert's headline addresses directly their core audience – marketers. A more personalized arroyo is too preferred when creating highly converting advertizing campaigns.

#44: The Kooples

The kooples facebook ad

The perfect remarketing advert

What makes this ad so good:

This is an example of Facebook dynamic product ads. Here's how information technology works: you set upward your product catalogue on Facebook and once a person views a particular particular on your website, they'll be shown a personalized retargeting ad with the very item. If you lot're in eCommerce, this is your thing!

#45: MailChimp

Mailchimp facebook ad example

Custom design is a winner

What makes this ad so good:

In add-on to being an amazing e-mail marketing tool, MailChimp's ads likewise beam with authenticity. Using a custom design for your Facebook ads is ever a preferred selection (compared to generic stock images).

See how to set up low-upkeep Facebook advertizing campaigns without using wearisome stock images.

#46: Sleeknote

Sleeknote facebook ad

Mention quantifiable benefits

What makes this advert so adept:

Sleeknote's Facebook ad promises quantifiable results, giving a amend sense of how much their production can improve your marketing results.

#47: Asos

Asos' Facebook ad

What makes this ad so good:

If you're selling multiple products, use a carousel ad to show people all of them. Moreover, Asos'due south ad is super simple, making a light and pleasant impression. Even the SALE sign isn't as well intrusive.

#48: Upwork

Upwork facebook ad example

Upwork focuses on solving the customer'due south problems

What makes this ad so expert:

This Facebook advertizing by Upwork is too focusing on solving a problem for the customers. When writing your Facebook ad headlines, try to utilise an actionable verb such a "Go" "Effort" "Notice" to nudge people to take that action.

#49: ZenHub

Gradient is the new black

What makes this advertising then good:

Lately, gradient's made a comeback and is being used across websites, ads, and other branded material. If y'all haven't tried a slope Facebook ad notwithstanding, it'due south fourth dimension to do it.

#50: HubSpot

HubSpot asks a question

What makes this advert so good:

One mode to become people read the full ad copy is to pose an interesting questions. HubSpot'southward Facebook ad image asks "How well practice you rank for SEO?" Now which marketers wouldn't want to find out the answer?